ActiveCampaign
Entry-level email marketing and automation plan
Publisher
ActiveCampaignSubcategories
Average rating
Deze score is berekend door AI op basis van publiek beschikbare informatie.
4.5 / 5
About this software
ActiveCampaign Lite is an entry-level marketing plan for running email campaigns and basic automations. It includes email creation tools, a drag-and-drop editor, templates, subscription forms, segmentation, and campaign reporting. Transactional email is available as an add-on, while SMS and advanced sales CRM features require higher plans or add-ons.
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ActiveCampaign
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Benefits
- Email campaigns: Create and send targeted email campaigns using a drag-and-drop editor
- Marketing automation: Build automated workflows to nurture contacts and trigger follow-ups
- Lead capture: Add subscription forms to capture new contacts
- Integrations: Connect with over 1,000 third-party integrations and use APIs
- Reporting: View campaign and automation reports to measure engagement and performance
Available languages
- English
- Portuguese
- French
- Italian
- German
Support information
- Help Center articles: Comprehensive knowledge base with setup and troubleshooting guides
- Community forum: ActiveCampaign community provides peer discussions and shared resources
- Email and chat support: Paid plans include chat and email support, with availability varying by plan level
- Onboarding services: Onboarding, migration, and design services are offered through ActiveCampaign services
- Developer documentation: APIs, webhooks, and integration guides are available for custom setups
Frequently asked questions
What is ActiveCampaign?
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM capabilities to manage contacts and automate communications.
Can ActiveCampaign create automated workflows for marketing and sales?
It supports building automation workflows to send targeted messages, update contact records, score leads, and route tasks based on triggers and conditions.
How does ActiveCampaign handle contact segmentation and personalization?
Contacts can be segmented using attributes, behaviors, and engagement; segments enable targeted messaging and dynamic personalization within campaigns and automations.
What reporting and analytics are available in ActiveCampaign?
Reporting includes campaign and automation performance metrics, contact activity logs, and conversion tracking to help evaluate engagement and campaign outcomes.